Word Count Communications

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Word Count is key.

In the PR business, we measure results in many ways. There’s ad value, demographic profiling, awards, impressions, number of times a client sends you flowers.

We believe that word count is a good start, and will continue to resonate even with the advent of social media. High word count means you’ve scored a high share of copy, screen space, or airtime; or thousands of re-Tweets instead of a message that disappears.
It means people are talking about you.

In writing, on the other hand, our mission is to keep word count as low as possible. Tell your audience—whether it’s the media, the public, or your board of directors—what you need to tell them. Do it as quickly and as effectively as possible. Then, shut up. Succinct message delivery doesn’t always come naturally to communications professionals (they’re too busy communicating), but it's a skill that saves time, cuts confusion, and nets results.

Communication is vital.

Consumers are communicating more than ever before. Contrary to popular belief, we haven’t been dumbed down by technology overload, cable TV, and the waning print media. Consumers are smarter than ever—they have a world of information at their fingertips, and they know how to find it and share it. Influencers and media are communicating 24 hours a day, and Word Count will make sure your message cuts through the noise.